Hi, I’m Ashley. I’m a developer, creator, and systems administrator.

I’m based in Staffordshire, England, where I live with my fiancée Emily, daughter Harriet, and our dog, Teddy.

For the last 10 years, I’ve spent much of my time building software for the WordPress ecosystem. I’ve contributed to WordPress core, helped build some of the most loved WordPress plugins, such as WP Offload Media, and led the development of SpinupWP – a modern server control panel.

I have a strong background in systems administration, having served in the Royal Air Force, where I was responsible for implementing and maintaining computer systems classified above secret.

After leaving the Royal Air Force, my focus has been on empowering businesses to host WordPress on their own servers. Having worked on all levels of the software stack, from a network level down to the codebase, I know what’s required to serve WordPress lightning-fast and securely.

I have a wealth of experience in WordPress performance, security, debugging complex server issues, and scaling WordPress. If you need help with a WordPress problem, I can help.

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  1. DeploymentHawk

    Jan 2023 - Present


    The all-in-one site deployment monitoring tool. Built using Laravel, Inertia.js and Vue.js.

  2. ReplyBox

    Jun 2019 - Apr 2022


    A privacy-focused comment system built using Laravel and Vue.js. Acquired 2022.

  3. WP Queue

    Oct 2017 - Apr 2018

    WP Queue

    A WordPress library for queueing jobs that are processed in the background.

  4. WP Background Processing

    Jan 2016 - Feb 2018

    WP Background Processing

    A WordPress library for handling non-blocking async requests and background processing.