Ashley Rich portrait

Hey, I’m Ashley. I’m a software developer based in the UK.

I’m the co-founder of DeploymentHawk, the all-in-one site deployment monitoring tool, and I regularly write about sysadmin and server management.

For the last 15 years, I’ve spent much of my time building software for the WordPress ecosystem. I’ve contributed to WordPress core, helped build some of the most loved WordPress plugins and led the development of SpinupWP - a modern server control panel.

I have a strong background in systems administration, having spent much of my career building products focused on empowering developers to host WordPress themselves.

I have a wealth of experience in WordPress performance, security, debugging complex server issues and scaling WordPress. If you need help with a WordPress technical problem, I can help.