Hey, I’m Ashley. I’m a developer, creator, and systems administrator.

I’m based in Staffordshire, England, where I live with my fiancée Emily, daughter Harriet, and our dog, Teddy.

Alongside consulting, I’m the co-founder of DeploymentHawk, the automated Lighthouse audits tool, and I regularly write about sysadmin and server management.

For the last 10 years, I’ve spent much of my time building software for the WordPress ecosystem. I’ve contributed to WordPress core, helped build some of the most loved WordPress plugins, such as WP Offload Media, and led the development of SpinupWP – a modern server control panel.

I have a strong background in systems administration, having served in the Royal Air Force, where I was responsible for implementing and maintaining computer systems classified above secret.

After leaving the Royal Air Force, my focus has been on empowering WordPress developers to host WordPress on their own servers. Having worked on all levels of the software stack, from a network level down to the codebase, I know what’s required to serve WordPress lightning-fast and securely.

I have a wealth of experience in WordPress performance, security, debugging complex server issues, and scaling WordPress. If you need help with a WordPress technical problem, I can help.

Articles Written

I’m the original author of How to Install WordPress on Ubuntu 22.04 and Speed Up Your Sites – the most comprehensive guide to hosting WordPress yourself. I’m super proud of this series, which ultimately led to the development of SpinupWP.

Over the years, I’ve also written a bunch of articles on WordPress performance, caching, and development:

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